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Our military and manufacturing roots date back to the Vietnam era, when William Held began producing the M-65 field jacket in one of his factories that he opened throughout the East Tennessee region during the late 1950’s.  Nearly four decades later, his daughter and our founder, Lisa Held Janke, opened her first small factory.  Despite the offshoring trends of that time, Short Bark Industries grew and prospered under Lisa’s leadership as SBI began producing high-quality, high-performance tactical garments for the U.S. Military. Today, Short Bark Industries holds over 120,000+ square feet of manufacturing capacity with operations in Florida, Puerto Rico and Tennessee.

Lisa’s leadership in business and the community has resulted in her being recognized as one of Tennessee’s most influential businesswomen. Tennessee Business Magazine has selected Lisa and Short Bark on several featured lists such as Top 40 Under 40, Fast 50 Companies, and Hot 100 Companies.   A former President of the Boys and Girls Club of Monroe County and former Board Member for the Knoxville Area Chapter of the American Red Cross, Lisa currently serves as a Board Member for the University of Tennessee KLASS Center, an institution dedicated to providing applied research and developmental programs for students of all ages with learning or social disorders.  In 2007, Lisa Held-Janke was given the high honor as Statesman of the Year in the Second Congressional District, but here at SBI she is fondly referred to as Our Fearless Leader.